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Designing

Is this your first web site?  Is your current one outdated?  Is it not allowing you to add things correctly or on time?  Is it not looking right on mobile devices?  Are you frustrated with your current web site designer?  We are here to help any way we can to give you the best site for your needs!

Image by Ben Kolde

What will be the primary function of your website?

Small Meeting

Who are you trying to reach with your website?

Image by Radek Grzybowski

Creating positive User experiences with content quality

Image by Edho Pratama

Search Engine Optimization & strong Security measures

Moon Tunes
La Crosse Valley View Rotary had struggled for several years with our website. We were put in touch with Top Dog Marketing. Steve has created an awesome website that has so many features.  It is always current with our Moon Tunes concerts with pictures, videos, concert schedule, history, and food vendors. Steve also added links to our bands. If you are looking for a web designer and webmaster, Top Dog Marketing is an excellent choice!  

Starting with our first steps

When building a website, key things to consider include: the website's purpose and goals, target audience, user experience, content quality, site navigation, mobile responsiveness, SEO optimization, visual design, loading speed, and security measures; ensuring the website effectively communicates your message and attracts visitors while providing a smooth and accessible experience across different devices.​​
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Key aspects to consider:​

Purpose and Goals:

  • What is the primary function of your website? (e.g., selling products, providing information, building a community) 

  • What specific actions do you want visitors to take on your site? (e.g., sign up for a newsletter, make a purchase, contact you) ​​​​

​​Target Audience:

​Who are you trying to reach with your website? 

Understand their demographics, interests, and online behavior to tailor content and design accordingly ​​​​​

User Experience

  • Intuitive navigation: Make it easy for users to find what they need 

  • Clear calls-to-action: Guide users to take desired actions 

  • Visual hierarchy: Prioritize important information with proper layout 

  • Responsive design: Ensure the website looks good on all devices (desktop, mobile, tablet) ​​​​

Content Quality:

  • Relevant and informative content 

  • Well-written and easy to read 

  • Regularly updated with fresh content ​​​​

SEO Optimization:

  • Keyword research: Identify relevant keywords to target in your content and meta descriptions 

  • Proper website structure: Use headings, alt tags, and internal linking effectively ​​​​

Visual Design:

  • Consistent branding with color schemes and fonts 

  • Professional imagery and graphics 

  • White space to improve readability 

​​Website Performance:

  • Fast loading times: Optimize images and code to minimize loading time 

  • Reliable hosting: Choose a reliable hosting provider to ensure uptime 

​​Security Measures:

  • HTTPS encryption: Protect sensitive user data 

  • Regular updates: Keep software and plugins updated to address security vulnerabilities 

​​Other Considerations:

  • Social Media Integration: Connect your website to your social media profiles 

  • Accessibility: Design with accessibility features for users with disabilities 

  • Analytics Tracking: Monitor website traffic and user behavior to make improvements 

  • Legal Compliance: Ensure compliance with relevant privacy laws and terms of service 

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