eCommerce
The popularity of online shopping is expanding daily! With the boost of convenience and swift,
e-commerce has surged. There's no need to travel to physical stores, as desired products are easily accessible at one's fingertips. Consumer loyalty is increasingly leaning towards.
Steve has been an integral part of our Marketing success and online presence. He is a problem solver and very innovative in his field. We have been working with Top Dog Marketing for over 15 years. We value our current relationship and look forward to working with him in the future.
Should I be selling online?
Ensure your online store operates just like your physical one. Make products easy to see and accessible, with clear pricing and information readily available. Offer discounts unexpectedly rather than only on holidays or anniversaries. Always implement a system to express gratitude for purchases, including reminders for pending orders. with customers throughout their online shopping experience, as this connection fosters loyalty, encourages more sales, and generates word-of-mouth referrals.
Not all businesses offer a product line suitable for eCommerce. The success of platforms like Etsy and other product-driven companies demonstrates that custom-made items are particularly well-suited for online shopping.
"Unsure if my products are suitable for online sales"
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You might have items in your store that can be successfully sold online. We can assist you in evaluating this and even help expand your offerings with more products or services for online selling.
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Ensure you have sufficient inventory to fulfill multiple orders, and indicate when an item is out of stock. Frustrated customers who can't complete their purchases may lose interest.
You can begin your online store in several different ways.
"Establishing Your Online Store"
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When creating a new website, the online store will be integrated into the overall design.
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If you're adding an store to an existing site, we'll build it using your current web design software.
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There are third-party store options available, but be aware of service fees annual subscriptions, and a percentage of sales.
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These stores will be connected to your website, but keep in mind that customers will leave your site to complete their purchases, which could pose a challenge if they wish to return afterward.
You can promote your eCommerce initiatives in various ways.
"Strategies for Promotion"
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Ensure your store stands out prominently on your business website, featuring accessible banners and links on the homepage.
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Utilize your social media posts to share links to the store, providing product details, new arrivals, special offers, discounts, and more to continuously promote your online shopping services.
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Encourage upselling for customers who visit your physical store by informing them that they can still purchase products online after leaving. If they make a purchase in-store, consider offering them a promotional code for a on their next online purchase.