Strategizing

We've assessed what you have or have not done with your marketing strategies and tools. What now? Our strategy will be based on your goals, your strengths, your weaknesses, your opportunities and what your advertising budget needs to be.

Strategies are based on strengths and weaknesses, whether short or long term plans.

Your Strategic Plan is always looked at as an investment, not an expense

Full commitment to the Strategic Plan

Some successes may come quickly, but others may not. Be able to adapt quickly.

The Area Community Theatre needed to update the website for our 50th anniversary. Top Dog Marketing was so easy to work with. We threw a bunch of ideas at him for changing the direction of the site and he made them all happen! One of the things we hadn’t thought of was how the website looks on a phone when someone looks it up from there. The new website looks great, and we are very happy to continue working with the Top Dog Marketing!

Using S.M.A.R.T. goal-setting objectives

We will define your marketing goals that contribute to the business or organization goals, which allows us to measure your efforts. And determine whether you’re on track.

SPECIFIC - Be clear, concise, and detailed.

Keep goals clear, concise, and detailed. Define exactly what you’re setting out to achieve.

MEASURABLE - Choose metrics to track and evaluate progress.

Set criteria for measuring your goals’ progress and success.
Establish the metrics you’ll use to track and evaluate performance. Like number of site visitors, engagement rate, and conversions.

ACTIONABLE - Ensure a step-by-step plan is plausible and on budget.

Ensure clear steps can be taken and determine the workflows and investments necessary to complete your goals.
Consider time, budget, and tools.

RELAVANT - Align each goal with broader objectives.

Align goals with broader organizational objectives. Such as raising revenue, boosting brand awareness, and increasing customer loyalty.

TIME-BOUND - Set timelines for progress and deadlines for completion.

Instill a sense of urgency and stay focused by establishing time frames with clear deadlines.
Decide when actions must be taken.
And when performance must be measured.

Planning a successful strategy is a long-term plan where short-term successes can be enjoyed and built off of. Some successes will come quickly, but so will challenges. With the rapid evolution of technology almost daily, you have to stay loyal to your strategy, but be willing to adapt to the changes, good or bad, that you face with your marketing efforts.